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Prof. Jag Sheth wins 2024 Significant Contributions to Global Marketing Award


Atlanta, GA, June 21, 2024: The Global Marketing Special Interest Group (SIG) has announced that Professor Jagdish (Jag) N. Sheth, a distinguished professor at Emory University, has won the 2024 Significant Contributions to Global Marketing Award.

This prestigious award honors a scholar who has made substantial contributions to the field of global marketing. This year, a panel of esteemed judges, including past award winners and notable academics, selected Professor Sheth. The selection committee was led by Constantine S. Katsikeas from Leeds University Business School, with members Robin Coulter from the University of Connecticut and Carlos Sousa from Molde University College.

Professor Sheth is well-known in the marketing world. He has authored numerous influential works and has been a leading figure in global marketing for over 40 years. His research focuses on emerging markets like India and China. In recognition of his achievements, he received the Padma Bhushan award from the Government of India in 2020 and became a Fellow of the Academy of International Business in 2021.

Sheth has written many articles and books on global marketing. His latest book, “The Global Rule of Three,” published in December 2020, was nominated for the Academy of Management’s George R. Terry Award. Besides his research, Professor Sheth teaches international marketing to students at various levels and is a prominent advocate for free trade and global markets.

Beyond academics, Professor Sheth founded the India, China, America (ICA) Institute to foster prosperity among these three nations. He is also a frequent media commentator on global marketing issues.

The Global Marketing SIG expressed gratitude to the selection committee and everyone who nominated scholars for the award. The award will be presented at the 2024 AMA Global Marketing Conference in Verona, Italy.

Goksel Yalcinkaya, Chair of Global Marketing SIG, praised Professor Sheth’s dedication and impact on the field.

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