BY NAMITA DOGRA SUDAN
Atlanta, GA, March 4, 2025: The vibrant Indian jewelry brand Tanishq made a grand entrance into the Atlanta market with the launch of its store in Cumming, Georgia, on February 26, 2025. This marks the sixth Tanishq store in the United States, joining existing locations in New Jersey, Chicago, Houston, Dallas, and California.
As guests entered the elegantly decorated store, they were greeted by an opulent display of India’s finest craftsmanship in gold, diamond, and gemstone jewelry.
The highly anticipated event was graced by esteemed dignitaries, including Ms. Laura Semanson, Forsyth County Commissioner; Mr. Ramesh Babu Laxmanan, Consul General of India – Atlanta Chapter; Mr. Alex Warner, President and CEO of Forsyth County Chamber; Mr. C K Venkatraman, Managing Director, Titan Company Limited; Mr. Michael McCabe, Resident Director of Tata Sons, North America; and Mr. Kurvilla Markose, CEO International Business Division, Titan & Director – TCL North America.
All the dignitaries spoke at the inaugural ceremony, where Nisha Agarwal, owner of the Tanishq franchise in Atlanta, welcomed everyone and expressed her heartfelt gratitude for their presence, stating that their participation made the event even more special.
Apart from dignitaries from the U.S. and India who had especially traveled for this event, the gathering included members of the media, local influencers, and an exclusive, sophisticated guest list that added to the grandeur of the occasion.
Speaking exclusively with NRI Pulse, Mr. C K Venkatraman, Managing Director, Titan Company Limited, emphasized what sets Tanishq apart: “Our designs are modern, catering to the everyday needs of contemporary women. Tanishq is not just about jewelry; it’s about the experience. Our salesmanship is warm and welcoming—once you come to Tanishq, you can’t go to any other brand.”
Founded in 1994 as a division of Titan Company Limited, Tanishq has grown into one of India’s most beloved and trusted jewelry brands. With over 400 stores across India and an expanding international presence, Tanishq is known for its exquisite craftsmanship, high-quality materials, and customer-centric approach. The brand has redefined fine jewelry with its blend of traditional heritage and contemporary aesthetics, making it a household name for millions of Indian families.
Mr. Ramesh Babu Laxmanan, Consul General of India – Atlanta Chapter, also shared his thoughts with NRI Pulse, stating, “This store represents more than just a brand; it is a bridge between tradition and modernity, bringing India’s rich jewelry heritage to the U.S. market.”
Shoppers were seen admiring and purchasing pieces from various collections, engaging with Tanishq representatives, and immersing themselves in the brand’s luxurious experience. Speaking to NRI Pulse, Nisha Agarwal expressed her enthusiasm: “This launch is a dream come true. We are proud to bring Tanishq’s exquisite jewelry and unparalleled service to the vibrant community in Atlanta. Our goal is to provide customers with designs that celebrate tradition while embracing modern elegance. I appeal to the Indian community to come and explore Tanishq—it is now open to the public.”
One buyer told NRI Pulse, “Now I don’t have to wait for a trip to India to buy my favorite jewelry from Tanishq. I’ve been a huge fan of their designs for years and have been shopping from Tanishq since I could buy jewelry.” Another shopper shared, “All my marriage jewelry is from Tanishq. My mother and family have immense trust in the quality and resale value of Tanishq’s jewelry.”
Adding to the uniqueness of the store, Tanishq Atlanta boasts an all-women team, most of whom have not worked professionally before. They have been trained in-house, making this a true mark of women empowerment.
Michael McCabe, Resident Director of Tata Sons, North America, highlighted the strategic importance of Tanishq’s expansion, stating, “Tanishq is committed to serving the Indian-American community while also appealing to a broader audience that appreciates fine jewelry. This launch marks a significant step in our North American journey.”
Speaking at the inauguration, Ms. Laura Semanson, Forsyth County Commissioner, remarked, “Tanishq’s entry into Atlanta marks a significant moment for our community. The store brings a rich cultural heritage to our region, offering customers exquisite jewelry that tells a story of tradition and craftsmanship.”
Mr. Alex Warner, President and CEO of Forsyth County Chamber, also shared his excitement in his speech, “Tanishq’s presence in Forsyth County is a testament to the diversity and growth of our community. Their world-class craftsmanship will resonate deeply with jewelry lovers across the region.”
The event was a perfect blend of grandeur, tradition, and business excellence. With Tanishq’s reputation for exceptional craftsmanship and customer service, its Atlanta store is set to become a premier destination for fine jewelry lovers in the region. It’s worth mentioning that the environment was filled with beautiful live jazz music, creating a relaxed and sophisticated ambiance. Guests enjoyed an assortment of snacks and delicious drinks while exploring the jewelry collections.
As the event drew to a close, the store buzzed with activity, a testament to the warm reception Tanishq has received. With this successful launch, Tanishq has not only expanded its global footprint but has also strengthened its connection with the Indian diaspora, bringing a piece of India to Atlanta.
