Atlanta, GA: Ruby Beauty Center opened its 7th center on May 11 in Suwanee, Georgia with a special ribbon cutting ceremony by Mayor Jimmy Burnette.
“We want businesses to succeed because it brings more jobs into the community,” Mayor Burnette said, after he had formally opened the center.
Indeed, Ruby Beauty Center is a great Atlanta success story. Owner Rubina Rupani (or Ruby as she is called) has been in the beauty enhancement business for over three decades. Growing up in Pakistan, she followed in the footsteps of her elder sister, the famed Shah Mehndiwali, and decided very early in life that beauty was her business.
Moving to Atlanta in the early 90s from California, where she worked for the popular Ziba Beauty Salon (that boasts of doing Madonna’s henna), Ruby saw huge potential in the beauty business. Atlanta had a small South Asian population, but no South Asian beauty salon. She set up the first Ruby Beauty Center in Decatur, Georgia in 1995 that lent wings to her passion.
What makes Ruby successful? “Lots of support from family, and also my young professionals. Experience, customer trust, great service and competitive prices also count,” she said.
Staying successful in the beauty business means having to stay abreast of new techniques. “We research new techniques, and then train our professionals before we adopt them,” she said.
Ruby’s husband Murad Rupani manages the salons. He develops new markets, and takes care of the nitty gritty of running the business.
“We bring in our employees as partners,” he told this reporter. “As we grow, we want to see our employees also grow.”
Priya Patel, who has worked with Ruby for several years, is the partner at the Suwanee center.
The six other centers are in Decatur, Global Mall in Norcross, Marietta, Cumming, Dunwoody and Duluth.
The mood was celebratory at the center through the day with free eyebrows for customers, door prizes, raffles at every hour and refreshments.
Ruby and Murad’s older son Umer introduced Mayor Burnette, and partners Rubina and Priya to the small crowd that had gathered to witness the ribbon-cutting ceremony.