NRI PULSE STAFF REPORT
New York, NY, August 4, 2024:Kerala-born rapper Hanumankind, also known as Sooraj Cherukat, has set the internet abuzz with his latest music video, “Big Dawgs.” The track, which has amassed over 11 million views on YouTube in just three weeks, is making waves across the globe, establishing Hanumankind as a rising star in the international hip-hop scene.
Shot in the coastal district of Ponnani, Kerala, the video features a stunning display of daredevilry inside the iconic “wall of death,” where performers ride motorcycles and small vehicles at breakneck speeds along wooden planks. Directed by Bijoy Shetty, the video’s electrifying visuals complement the high-energy beats and raw, defiant lyrics that have come to define Hanumankind’s style.
The rapper’s journey to fame is as unconventional as his music. Born in Kerala, Cherukat spent his formative years moving from country to country before settling in Houston, Texas. After returning to India in 2012 to complete his education, he took up a traditional nine-to-five job at Goldman Sachs while pursuing his passion for music on the side. What began as a hobby has now blossomed into a full-fledged career, with Hanumankind currently signed to Def Jam India, one of the world’s most prestigious record labels.
“Big Dawgs” has not only captured the attention of hip-hop fans but has also dominated social media platforms like TikTok, X (formerly Twitter), and Instagram. The track has also earned over 11.5 million streams on Spotify, holding the top spot on the Viral Songs Global chart since late July.
In an interview with Rolling Stone, Hanumankind shared his surprise at the overwhelming response to the video. “We knew the song was going to do well, but we did not know it was going to be like this,” he said. Reflecting on the risky decision to shoot in the wall of death, he added, “Even if this video didn’t work out, I get to tell my grandchildren that I actually sat inside the well of death and did this. At the very least, if nothing worked out, I’m happy about that.”
The success of “Big Dawgs” marks a significant milestone for Hanumankind, who has been steadily gaining recognition in the South Asian music scene. His unique blend of southern Indian and American influences, combined with his boundary-pushing visual style, has earned him a loyal fan base and critical acclaim.
As Hanumankind continues to push the boundaries of desi hip-hop, fans can expect more innovative and genre-defying music from this rising star. With “Big Dawgs,” he has firmly established himself as a force to be reckoned with, not just in India but on the global stage.
